The project centered on designing and creating visual assets for MB&F, a renowned haute horlogerie brand known for its innovative timepieces and artistic approach to watchmaking. The work encompassed the development of striking visuals for product communication, ensuring a strong and consistent brand presence across international markets.

Collaborating closely with teams such as Communication

and Marketing in Geneva, Dubai, Taipei, and Hong Kong,

as well as with retailers, subcontractors, and leading magazines, the aim was to elevate MB&F’s image through high-impact visual storytelling. The project involved designing large-scale prints, billboards, and watch booklets, crafting engravings for watch cases and presentation boxes, and producing press materials

in multiple languages.

Beyond print design, the project extended to digital content creation, including photography, photo retouching, and video production, ensuring every asset aligned with MB&F’s artistic vision. This cohesive approach reinforced the brand’s avant-garde identity and strengthened its global influence across press events, retail collaborations, and luxury publications.