Curiosity & experimentation
for everyday creations.
Learn more
Curiosity & experimentation
for everyday creations.
Learn more
I'M Thibault,
an Art Director and Designer based in french alps. Striking a balance between urban throngs and tranquil peaks has refined my blend of calmness and vigor. I work across diverse projects, from print to digital, driven by curiosity and creativity to generate experiences.
I've collaborated with agencies, luxury watch brands and freelanced with brands, architects, doctors, athletes and artists, gaining adaptable expertise in ideation and execution.
I'M Thibault,
an Art Director and Designer based in french alps. Striking a balance between urban throngs and tranquil peaks has refined my blend of calmness and vigor. I work across diverse projects, from print to digital, driven by curiosity and creativity to generate experiences.
I've collaborated with agencies, luxury watch brands and freelanced with brands, architects, doctors, athletes and artists, gaining adaptable expertise in ideation and execution.
I'M Thibault,
an Art Director and Designer based in french alps. Striking a balance between urban throngs and tranquil peaks has refined my blend of calmness and vigor. I work across diverse projects, from print to digital, driven by curiosity and creativity to generate experiences.
I've collaborated with agencies, luxury watch brands and freelanced with brands, architects, doctors, athletes and artists, gaining adaptable expertise in ideation and execution.
Vision
01
Clear vision
For any project, ideas or concepts, it’s essential to first ensure a clear understanding of the approach. This is where the creative and his vision steps in, ensuring everything aligns perfectly so the process can move forward smoothly into the development of brilliant ideas.
01
Clear vision
For any project, ideas or concepts, it’s essential to first ensure a clear understanding of the approach. This is where the creative and his vision steps in, ensuring everything aligns perfectly so the process can move forward smoothly into the development of brilliant ideas.
01
Clear vision
For any project, ideas or concepts, it’s essential to first ensure a clear understanding of the approach. This is where the creative and his vision steps in, ensuring everything aligns perfectly so the process can move forward smoothly into the development of brilliant ideas.
02
Efficient creation
Creation is the ideal way to build an identity and resolve problems for a brand, company, or entity. However, it’s also easy to get lost in the endless world of possibilities. That’s why clear guidelines and efficiency are essential to maintaining a workflow that stays aligned with the core vision.
02
Efficient creation
Creation is the ideal way to build an identity and resolve problems for a brand, company, or entity. However, it’s also easy to get lost in the endless world of possibilities. That’s why clear guidelines and efficiency are essential to maintaining a workflow that stays aligned with the core vision.
02
Efficient creation
Creation is the ideal way to build an identity and resolve problems for a brand, company, or entity. However, it’s also easy to get lost in the endless world of possibilities. That’s why clear guidelines and efficiency are essential to maintaining a workflow that stays aligned with the core vision.
03
Adapted production
An adapted production will be crucial for bringing the idea and project to fruition by transforming a concept into a tangible object or various other outputs, such as a campaign, a brand, a photoshoot, and more. This phase represents the culmination of the process and serves as a direct window to the viewer or client.
03
Adapted production
An adapted production will be crucial for bringing the idea and project to fruition by transforming a concept into a tangible object or various other outputs, such as a campaign, a brand, a photoshoot, and more. This phase represents the culmination of the process and serves as a direct window to the viewer or client.
03
Adapted production
An adapted production will be crucial for bringing the idea and project to fruition by transforming a concept into a tangible object or various other outputs, such as a campaign, a brand, a photoshoot, and more. This phase represents the culmination of the process and serves as a direct window to the viewer or client.
Process
Process
01
Discovery
To initiate the project, it is essential to immerse oneself in the client's universe through active listening. This helps to fully understand their needs, goals, and deadlines, as well as the broader context of the project. By grasping the nuances of the client’s vision, the foundation is set for a successful collaboration aligned with their expectations.
02
Ideation
With insights gathered from the discovery phase, the next step is to conduct thorough research and planning. This structured thinking process explores various strategies to develop the best approach tailored to the client’s brief. By fostering creativity, innovative ideas emerge, providing a solid foundation for the project's direction.
03
Conceptualization
Turning ideas into tangible concepts is crucial in the development process. This involves creating visual representations, such as wireframes and presentations, that help the client visualize and connect with the agency’s vision. Effective conceptualization ensures both parties share a clear understanding of the design and functionality before progressing.
04
Collaboration
Throughout development, regular communication with the client is vital. This includes providing updates and gathering feedback to keep the project aligned with their expectations. A collaborative relationship enhances the quality of the final product, as ongoing dialogue fosters shared ownership and satisfaction.
05
Development
As the project moves into the development phase, keeping the client informed about progress is essential. This stage involves executing the planned strategies while conducting thorough testing and refinement. Incorporating client feedback allows for fine-tuning, ensuring the final product meets agreed-upon standards and deadlines.
06
Delivery
Upon completion, delivering the finalized assets to the client marks an important milestone. However, the process continues with follow-up discussions to address any post-delivery concerns or needs. Maintaining open communication ensures client satisfaction and facilitates the resolution of any outstanding issues, reinforcing a positive relationship.
01
Discovery
To initiate the project, it is essential to immerse oneself in the client's universe through active listening. This helps to fully understand their needs, goals, and deadlines, as well as the broader context of the project. By grasping the nuances of the client’s vision, the foundation is set for a successful collaboration aligned with their expectations.
02
Ideation
With insights gathered from the discovery phase, the next step is to conduct thorough research and planning. This structured thinking process explores various strategies to develop the best approach tailored to the client’s brief. By fostering creativity, innovative ideas emerge, providing a solid foundation for the project's direction.
03
Conceptualization
Turning ideas into tangible concepts is crucial in the development process. This involves creating visual representations, such as wireframes and presentations, that help the client visualize and connect with the agency’s vision. Effective conceptualization ensures both parties share a clear understanding of the design and functionality before progressing.
04
Collaboration
Throughout development, regular communication with the client is vital. This includes providing updates and gathering feedback to keep the project aligned with their expectations. A collaborative relationship enhances the quality of the final product, as ongoing dialogue fosters shared ownership and satisfaction.
05
Development
As the project moves into the development phase, keeping the client informed about progress is essential. This stage involves executing the planned strategies while conducting thorough testing and refinement. Incorporating client feedback allows for fine-tuning, ensuring the final product meets agreed-upon standards and deadlines.
06
Delivery
Upon completion, delivering the finalized assets to the client marks an important milestone. However, the process continues with follow-up discussions to address any post-delivery concerns or needs. Maintaining open communication ensures client satisfaction and facilitates the resolution of any outstanding issues, reinforcing a positive relationship.
01
Discovery
To initiate the project, it is essential to immerse oneself in the client's universe through active listening. This helps to fully understand their needs, goals, and deadlines, as well as the broader context of the project. By grasping the nuances of the client’s vision, the foundation is set for a successful collaboration aligned with their expectations.
02
Ideation
With insights gathered from the discovery phase, the next step is to conduct thorough research and planning. This structured thinking process explores various strategies to develop the best approach tailored to the client’s brief. By fostering creativity, innovative ideas emerge, providing a solid foundation for the project's direction.
03
Conceptualization
Turning ideas into tangible concepts is crucial in the development process. This involves creating visual representations, such as wireframes and presentations, that help the client visualize and connect with the agency’s vision. Effective conceptualization ensures both parties share a clear understanding of the design and functionality before progressing.
04
Collaboration
Throughout development, regular communication with the client is vital. This includes providing updates and gathering feedback to keep the project aligned with their expectations. A collaborative relationship enhances the quality of the final product, as ongoing dialogue fosters shared ownership and satisfaction.
05
Development
As the project moves into the development phase, keeping the client informed about progress is essential. This stage involves executing the planned strategies while conducting thorough testing and refinement. Incorporating client feedback allows for fine-tuning, ensuring the final product meets agreed-upon standards and deadlines.
06
Delivery
Upon completion, delivering the finalized assets to the client marks an important milestone. However, the process continues with follow-up discussions to address any post-delivery concerns or needs. Maintaining open communication ensures client satisfaction and facilitates the resolution of any outstanding issues, reinforcing a positive relationship.
Skills
Skills
01
Art Direction
Art direction serves as the guiding force behind visual projects, harmonizing various elements to achieve a cohesive aesthetic. It ensures that every aspect, from color palettes to imagery, aligns with the overarching vision and goals of the brand. The designer or art director plays a crucial role in this process, crafting a unified vision that elevates the project and resonates with the audience.
02
Branding
Effective branding transcends mere logos and colors; it encapsulates the essence of a company. Crafting a strong brand identity fosters recognition and loyalty, creating an emotional connection with the target audience. The designer’s expertise in shaping brand narratives can transform how a company is perceived, driving engagement and trust.
03
Graphic Design
Graphic design transforms ideas into visual narratives, utilizing elements such as color, shape, and imagery. It plays a crucial role in communication, ensuring messages are conveyed clearly and effectively. Through innovative graphic design, the designer enhances the storytelling aspect of a project, making it more memorable and impactful.
04
UX / UI Design
UX/UI design prioritizes user experience by creating intuitive interfaces that enhance interaction. Balancing functionality with visual appeal leads to designs that not only attract but also retain users. The art director or designer ensures that every user interaction is thoughtfully considered, resulting in a seamless experience that drives user satisfaction.
05
Digital Design
Digital design encompasses a wide range of online visuals, from websites to social media graphics. This evolving field demands adaptability and creativity to keep pace with technological advancements and user expectations. Designers bring fresh perspectives and innovative solutions to digital challenges, ensuring that projects stand out in a crowded online landscape.
06
Typography
Typography is the art of arranging type to make written language legible, readable, and visually appealing. Thoughtful typographic choices enhance communication and reflect the brand’s personality. A designer’s skill in typography can elevate a project, transforming ordinary text into a compelling visual statement.
07
Photography
Photography captures moments and stories, adding depth and emotion to visual communication. High-quality images elevate branding and engage audiences by bringing concepts to life. The designer or art director curates and directs photographic elements to ensure they align with the overall vision, enhancing the narrative of the project.
08
Videography
Videography blends creativity and storytelling to produce engaging visual content. It plays a vital role in modern marketing, allowing brands to connect with audiences through dynamic narratives. The designer's or director's vision in videography shapes compelling stories that captivate viewers and strengthen brand identity.
09
Motion Design
Motion design infuses life into graphic elements, creating captivating animations that draw attention. By incorporating movement, designs become more engaging and can effectively convey complex ideas. The designer’s ability to craft dynamic visuals elevates the overall impact, ensuring the project resonates with its audience.
10
3D & AI Generator
3D design and AI generators push the boundaries of creativity, enabling the creation of immersive experiences and innovative visuals. This technology transforms traditional design practices, offering new avenues for exploration and expression. The art director's expertise in harnessing these tools can bring visionary concepts to life, enriching the overall project.
01
Art Direction
Art direction serves as the guiding force behind visual projects, harmonizing various elements to achieve a cohesive aesthetic. It ensures that every aspect, from color palettes to imagery, aligns with the overarching vision and goals of the brand. The designer or art director plays a crucial role in this process, crafting a unified vision that elevates the project and resonates with the audience.
02
Branding
Effective branding transcends mere logos and colors; it encapsulates the essence of a company. Crafting a strong brand identity fosters recognition and loyalty, creating an emotional connection with the target audience. The designer’s expertise in shaping brand narratives can transform how a company is perceived, driving engagement and trust.
03
Graphic Design
Graphic design transforms ideas into visual narratives, utilizing elements such as color, shape, and imagery. It plays a crucial role in communication, ensuring messages are conveyed clearly and effectively. Through innovative graphic design, the designer enhances the storytelling aspect of a project, making it more memorable and impactful.
04
UX / UI Design
UX/UI design prioritizes user experience by creating intuitive interfaces that enhance interaction. Balancing functionality with visual appeal leads to designs that not only attract but also retain users. The art director or designer ensures that every user interaction is thoughtfully considered, resulting in a seamless experience that drives user satisfaction.
05
Digital Design
Digital design encompasses a wide range of online visuals, from websites to social media graphics. This evolving field demands adaptability and creativity to keep pace with technological advancements and user expectations. Designers bring fresh perspectives and innovative solutions to digital challenges, ensuring that projects stand out in a crowded online landscape.
06
Typography
Typography is the art of arranging type to make written language legible, readable, and visually appealing. Thoughtful typographic choices enhance communication and reflect the brand’s personality. A designer’s skill in typography can elevate a project, transforming ordinary text into a compelling visual statement.
07
Photography
Photography captures moments and stories, adding depth and emotion to visual communication. High-quality images elevate branding and engage audiences by bringing concepts to life. The designer or art director curates and directs photographic elements to ensure they align with the overall vision, enhancing the narrative of the project.
08
Videography
Videography blends creativity and storytelling to produce engaging visual content. It plays a vital role in modern marketing, allowing brands to connect with audiences through dynamic narratives. The designer's or director's vision in videography shapes compelling stories that captivate viewers and strengthen brand identity.
09
Motion Design
Motion design infuses life into graphic elements, creating captivating animations that draw attention. By incorporating movement, designs become more engaging and can effectively convey complex ideas. The designer’s ability to craft dynamic visuals elevates the overall impact, ensuring the project resonates with its audience.
10
3D & AI Generator
3D design and AI generators push the boundaries of creativity, enabling the creation of immersive experiences and innovative visuals. This technology transforms traditional design practices, offering new avenues for exploration and expression. The art director's expertise in harnessing these tools can bring visionary concepts to life, enriching the overall project.
01
Art Direction
Art direction serves as the guiding force behind visual projects, harmonizing various elements to achieve a cohesive aesthetic. It ensures that every aspect, from color palettes to imagery, aligns with the overarching vision and goals of the brand. The designer or art director plays a crucial role in this process, crafting a unified vision that elevates the project and resonates with the audience.
02
Branding
Effective branding transcends mere logos and colors; it encapsulates the essence of a company. Crafting a strong brand identity fosters recognition and loyalty, creating an emotional connection with the target audience. The designer’s expertise in shaping brand narratives can transform how a company is perceived, driving engagement and trust.
03
Graphic Design
Graphic design transforms ideas into visual narratives, utilizing elements such as color, shape, and imagery. It plays a crucial role in communication, ensuring messages are conveyed clearly and effectively. Through innovative graphic design, the designer enhances the storytelling aspect of a project, making it more memorable and impactful.
04
UX / UI Design
UX/UI design prioritizes user experience by creating intuitive interfaces that enhance interaction. Balancing functionality with visual appeal leads to designs that not only attract but also retain users. The art director or designer ensures that every user interaction is thoughtfully considered, resulting in a seamless experience that drives user satisfaction.
05
Digital Design
Digital design encompasses a wide range of online visuals, from websites to social media graphics. This evolving field demands adaptability and creativity to keep pace with technological advancements and user expectations. Designers bring fresh perspectives and innovative solutions to digital challenges, ensuring that projects stand out in a crowded online landscape.
06
Typography
Typography is the art of arranging type to make written language legible, readable, and visually appealing. Thoughtful typographic choices enhance communication and reflect the brand’s personality. A designer’s skill in typography can elevate a project, transforming ordinary text into a compelling visual statement.
07
Photography
Photography captures moments and stories, adding depth and emotion to visual communication. High-quality images elevate branding and engage audiences by bringing concepts to life. The designer or art director curates and directs photographic elements to ensure they align with the overall vision, enhancing the narrative of the project.
08
Videography
Videography blends creativity and storytelling to produce engaging visual content. It plays a vital role in modern marketing, allowing brands to connect with audiences through dynamic narratives. The designer's or director's vision in videography shapes compelling stories that captivate viewers and strengthen brand identity.
09
Motion Design
Motion design infuses life into graphic elements, creating captivating animations that draw attention. By incorporating movement, designs become more engaging and can effectively convey complex ideas. The designer’s ability to craft dynamic visuals elevates the overall impact, ensuring the project resonates with its audience.
10
3D & AI Generator
3D design and AI generators push the boundaries of creativity, enabling the creation of immersive experiences and innovative visuals. This technology transforms traditional design practices, offering new avenues for exploration and expression. The art director's expertise in harnessing these tools can bring visionary concepts to life, enriching the overall project.
Honorable mentions
(WEBSITES): cnap.fr, ecal.ch, slanted.de, etapes.com, laytheme.com, awwwards.com
(BOOKS & MAGAZINES): 'T-Mag' - Magazine issue #2, 'Offline' - Magazine issue #2,
'Contact' - Magazine issue #1, 'Typodarium 2018', 'Learning type design', 'Theory of Type Design'
(EXHIBITIONS & AWARDS): 'Les Silos', 'It’s a Book' International Poster Biennial,
Luc Devroye – McGill University, Canada, 1st Prize, '50 years after Le Corbusier',
1st Prize, International Typography Competition (2016)
Honorables mentions
(WEBSITES): cnap.fr, ecal.ch, slanted.de, etapes.com,
laytheme.com, awwwards.com
(BOOKS & MAGAZINES): 'T-Mag' - Magazine issue #2,
'Offline' - Magazine issue #2, 'Contact' - Magazine issue #1,
'Typodarium 2018', 'Learning type design', 'Theory of Type Design'
(EXPOSITIONS & PRICES): 'Les Silos', 'It’s a Book' International Poster Biennial,
Luc Devroye – McGill University, Canada, 1st Prize, '50 years after Le Corbusier',
1st Prize, International Typography Competition (2016)
Honorables mentions
(WEBSITES):
cnap.fr, ecal.ch, slanted.de, etapes.com, laytheme.com, awwwards.com
(BOOKS & MAGAZINES):
'T-Mag' - Magazine issue #2,
'Offline' - Magazine issue #2,
'Contact' - Magazine issue #1,
'Typodarium 2018', 'Learning type design',
'Theory of Type Design'
(EXPOSITIONS & PRICES):
'Les Silos', 'It’s a Book'
International Poster Biennial,
Luc Devroye – McGill University, Canada,
1st Prize, '50 years after Le Corbusier',
1st Prize, International Typography Competition (2016)
Contact
Let’s start a conversation.
Projects, Collaborations & Discussions.
© Thibault Baralon 2025
Contact
© Thibault Baralon 2025
Back to top
Contact
Let’s start
a conversation.
Projects, Collaborations
& Discussions.
© Thibault Baralon 2025
Back to top