Luigi di Moncello represents the pinnacle of artisanal limoncello, combining Italian heritage with exceptional craftsmanship. The project focused on creating a cohesive brand identity and art direction that elevate its status as a luxury product. With a sophisticated visual language designed to appeal to discerning audiences, Luigi di Moncello is now featured in prestigious locations across Geneva and Switzerland, including high-end restaurants, luxury hotels, and exclusive retailers. This positioning reinforces the brand as a symbol of excellence in the luxury spirits market, appealing to those who value tradition and quality.



This comprehensive branding effort included the design of refined, high-end packaging, a sleek and user-friendly website, bespoke stationery, and captivating in-store displays that align with the product’s upscale market positioning. Each element was carefully crafted to ensure a consistent and compelling brand presence across all platforms, from supplier assets to digital marketing materials, ensuring that Luigi di Moncello stands out in both traditional and digital spaces.