This project focused on enhancing the brand identity of FRAGASTORE, a well-established company known for its excellent quality service and extensive experience in the industry. FRAGASTORE exemplifies commitment to quality and client satisfaction, providing a comprehensive catalogue of products and equipment suitable for all types of buildings and homes.
Key deliverables included the development of brand guidelines, refinement of the logo, and establishing a clear direction for the website design. The website was designed to incorporate all elements from the product catalogue, along with valuable client feedback. Additionally, extensive research was conducted to ensure optimal UX/UI experience, allowing users — regardless of their familiarity with the products — to navigate the site effortlessly. This strategic approach enhances FRAGASTORE’s online presence and facilitates a user-friendly experience that underscores the company’s dedication to quality and service.